Nissan Revs Up 2026 Football Season with Return of Popular Heisman Campaign
Now in its 16th season, Nissan’s renowned Heisman campaign is back in action with fresh athletes and modern vehicles. The 2026 "Tell Them a Heisman Sent You" campaign brings a revised format to fans, anchoring the series with long-form YouTube content and 30-second broadcast ads during live college football. This fun, character-driven series follows legendary Heisman recipients battling for the title of Nissan's top ambassador as they highlight the brand's newest lineup.
In collaboration with Nissan Motorsports & Customizing Company, Nissan Motor unveiled the 230 and 244 Z Racing Concept cars. Both vehicles are based on the new Nissan Z sports model. The two racing concept cars were unveiled at the ENEOS Super Takiu 24-hour endurance race at Fuki Speedway on June 4 and 5, 2022.