Gwinnett Place Nissan

Now in its 16th season, Nissan’s renowned Heisman campaign is back in action with fresh athletes and modern vehicles. The 2026 "Tell Them a Heisman Sent You" campaign brings a revised format to fans, anchoring the series with long-form YouTube content and 30-second broadcast ads during live college football. This fun, character-driven series follows legendary Heisman recipients battling for the title of Nissan's top ambassador as they highlight the brand's newest lineup.

J.D. Power has recognized both the Nissan Armada and the Nissan Murano as segment winners in its 2026 APEAL Study. The Armada tied for the top spot among Large SUVs, while the Murano placed first in the Midsize SUV category. Drawing from survey results taken within the initial 90 days of ownership, the study gauges driver feedback regarding comfort, ergonomics, performance, and vehicle styling.

Newsweek readers love giving feedback on today's automotive market, and they have voiced their preferences for the 2026 model year. Nissan recently took home honors in seven Readers' Choice categories—a great accomplishment for a brand centered on continuous improvement. Car buyers clearly took notice.

The prestigious recognitions from U.S. News & World Report are familiar to most automotive enthusiasts. Car companies do not always construct vehicles just to secure a spot on that list, but it serves as proof that they have performed exceptionally well when their models appear there. This time around, the Armada PRO-4X successfully earned its place, while Nissan's popular Rogue was also celebrated as a major winner.